Our Story

Much like building a bonfire, Bonfire was borne out of the combination of several core passions of mine, with a view to make fun, effective and engaging videos.  Combining my love of filmmaking, helping people & communication, which whilst on the face of it may not appear to be traditional passions or skills, put me in a very natural position of being able to create content that delivers for my clients.  I call it creative visual storytelling.

Filmmaking is exactly what it says on the tin! From my very first dabble with video in the late nineties, chopping up “The Blues Brothers” and adding my own music, I loved the ability to evoke moods, feelings, emotions in the viewer, ultimately telling a story of any complexity in a way that engages the audience and gets them immersed in what they’re watching.  It’s awesome! It really is a true passion of mine and if I had a pound for every time I’ve heard “I knew you’d end up in video” or “you always loved creating videos” over the last 20 years or so, I’d certainly be able to have a decent holiday.

Helping people may not be quite so clear.  By this, I’m talking about helping people achieve their goals and aims by working with them to develop an initial idea from the first brief or concept, through to a well-conceived, planned out and logistically viable project.  Of course, I very much believe in having fun with your work, so if there’s ways that we can add something different to cut through all the bland videos on social media, or go a little off piste with the vision (whilst of course remaining on brand and professional) then I’m always game for getting creative.

Communication is ultimately what it all comes down to and this really underpins everything that I do with my videos.  It’s all very well having a visually stunning clip, with the most thoroughly developed storyboard, but if it’s not what your audience are looking for, it’s all somewhat redundant.  Clearly defining your demographic, understanding what they’re looking for, where they’re looking for it, what content and messaging will resonate with them and most of all, what value they will be taking from your clips, are all key to ensuring that the videos perform for you.

When I get a brief or even just a simple “I’ve got an idea” text from a client, with the above fundamentals, there is nothing that can’t be captured, brought to life and developed in to a video project that ultimately adds value to your business:

  • Showcase promotional videos contributing to a return on investment in excess of 15,000% in just 6 months.
  • Short content marketing clips which with one view alone engaged a £200,000 prospect.
  • Kickstarter explainers that were 2/3 funded in a little over 48 hours.
  • Social media content with over 100,000 interactions.
  • Live event coverage to near eliminate the dropout rate & subsequent missed delivery of content to attendees.

These are just a few of the success stories our clients have had over the years with content that Bonfire has created. Hopefully, there will be many more to add throughout our future.

It’s just me in the business at the moment, but I’m building a stellar team of equally passionate, enthusiastic and experienced contractors around me to continue to help me meet the growing needs of my clients and demands of the market.  In 2018, 6 months after Bonfire Video Ltd. officially launched, we took on permanent studios in Guildford and made it our home, again to improve our offering and give clients who were perhaps constrained by space, the freedom to get a bit more creative. 

It may sound cliché, but our clients really do view Bonfire as a sincere extension to their team and our whole approach to our work and meeting the goals of a project, is built around this partnership approach.  Rather than simply being someone that just turns up with a camera, we go to great lengths to sure we explicitly understand the business needs for your video and what will be the measurement of success, so that we always have a clear goal guiding us through every step of the project.

I’ve mentioned it above, in terms of how we produce the content, but it applies here too.  Honest, clear and pragmatic, solution focussed communication is key to having an effective, efficient and productive working environment, which people really do want to be part of.

With all of the above, between our approach to our projects and the dynamic that I’m very proud to have with our awesome clients, I feel this puts Bonfire in an enviable position of being small enough to be truly agile, flexible and innovative with our client’s requirements, whilst still having the expertise, experience and approach to be able to deliver on our projects, to the deadline, to the brief and to the budget.

Thanks for taking the time to read this.  You can tell I’m not a professional copywriter, however I hope it gives you an insight into the business, how we got to where we are today and how we work with our growing list of clients.  If you want to find out any more, or talk about an idea you may have, get in touch, it would absolutely be my pleasure to hear your thoughts and see if we can help develop your idea and bring it to life.

To find out more about any of our services, or to book a viewing of our studio space, please get in touch with us. We look forward to welcoming you!