Much like a bonﬁre needs a few core elements to ignite, Bonﬁre was borne out of the combination of three core passions. With a view to make fun, eﬀective and engaging videos, these ingredients put us in a natural position to create content that delivers.
It may be seem obvious, but this isn't just our job. This is what makes us thrive, what gives us satisfaction and gets us out of bed in the morning.
We love making films and we have been doing so for over 20 years.
No one wants a video, people want to tell their story and start conversations.
Rather than simply being someone that just turns up with a camera, we go to great lengths to ensure we explicitly understand the business needs of your video and what your audience will value, so that we always have a clear direction guiding us through every step of the production.
It’s all very well having a visually stunning clip, with the most thoroughly developed storyboard, but if it’s not what your audience is looking for, it’s all somewhat redundant.
Clearly deﬁning your demographic, understanding what they’re looking for, how they’re looking for it and what content and messaging will resonate with them are all key to ensuring that the videos perform for you.
If these fundamentals are set, there is nothing that can’t be captured, brought to life and developed into a video project that ultimately adds value to your business.
I’ve always had a passion for ﬁlmmaking. From my very ﬁrst dabble with video in the late nineties; chopping up “The Blues Brothers” and adding my own music, I loved the ability to evoke moods, feelings, and emotions in the viewer. It’s awesome! It really is a true passion of mine and if I had a pound for every time I’ve heard “I knew you’d end up in video” or “you always loved creating videos” over the last 20 years or so, I’d certainly be able to have a decent holiday.
It’s just me in the business at the moment, but I’m building a stellar team of equally passionate, enthusiastic and experienced contractors around me to help continue to meet the growing needs of my clients.
In 2018, 6 months after Bonﬁre Video Ltd. oﬃcially launched, we took on permanent studios in Guildford and made it our home, again to improve our oﬀering and give clients who were perhaps constrained by space, the freedom to get a bit more creative.
Between our approach to our projects and the dynamic that I’m very proud to have with our awesome clients; I feel Bonﬁre is in an enviable position of being truly agile, ﬂexible and innovative with our client’s requirements, whilst still having the expertise, experience and approach to be able to deliver on our projects, to the deadline, to the brief and to the budget.
Ultimately, telling a story of any complexity in a way that engages the audience and gets them immersed in what they’re watching is what I love to do.